The Dance Off Awards 2007 is managed by Snas Productions with event management, talent booking and marketing communication activities delivered by Solutions@Gem Ltd.

Snas Productions was founded by businesswoman Sandra Singh in 2004.  Her aim was to showcase and propel the UK street dance culture onto a mainstream platform.  Snas Productions is dedicated to profiling exceptional, undiscovered talent in the UK and provide opportunities for them to excel into their chosen careers. 

Snas Productions has produced two successful events, the first in Jan 2005, The Dance Off Competition held at the prominent Hackney Empire, London.  Featuring performances by UK Apache and Lyracis, (Finalist on ‘Chancers’ – Channel 4) and UK R&B artists Cassius Henry.  The winner received an excellent prize of appearing in Cassius Henry’s music video. 

The second event was held at Fairfield Halls, Croydon and featured 250 of established and aspiring dancers, who came to wow the crowd and showcase their talents.  Held in the summer 2005 and featured MOBO Award winners Big Brovaz.  The show was an excellent success and prompted Singh’s work to promote and encourage youth to reach their dreams.   

Objectives of Snas Productions:

• Recognize dancers as an important component of the music industry.
• Award dance groups, choreographers and agencies.
• Increasing cultural diversity by bringing cultures uniting the communities in one forum.
• To produce festivals, event exhibitions and showcases.
• Presenting new opportunities for individuals, contributing to the regeneration of the community.
• Allowing participation from the youth of today, so to prosper in later life by incorporating discipline into their everyday life i.e. in education.
• Proving job prospects by making a positive contribution into events, exhibiting their talent, worth, knowledge and encouraging others to take part.
• Increase skills and creativity by supporting activities that help people to develop, encourage talent and raise standards.